It’s funny when companies use instrumental versions of songs that normally have lyrics that are somewhat contradictory to the product being advertised.
There used to be this ad for Steinlager that used an instrumental version of Iggy Pop’s “Lust For Life”. This meant that they avoided the part where he sings, “no more beating my brains with liquor and drugs.”
And now the Bank of New Zealand have a series of ads that are accompanied by the beginning of “Bittersweet Symphony” by The Verve. While most people might just hear some uplifting orchestral music with a rock beat, I mentally fast forward to the part where Richard Ashcroft sings:
Cause it’s a bitter sweet symphony that’s life.
Try to make ends meet, you’re a slave to money then you die.
It’s probably just as well that I’m not a BNZ customer.
There’s also this ad for some of that scientific catfood stuff. The voiceover talks about how cats do stuff that results in a build up of toxins. Ok, cool, but cats lick their bums. They get right in there and give it a good cleaning. They go out and catch mice and lizards and birds and crickets and somehow we should be worried about these mysterious toxins.