X marks the spot

The X Factor New Zealand has a FAQ. One question asks…

How will The X Factor winner be distinguished from other talent contest winners?

The music industry has changed since the days of shows such as NZ Idol.

Winners of The X Factor have long-running international careers – think Reece Mastin, Stan Walker, One Direction, Guy Sebastian and Chris Rene etc.

Simon Cowell has been developing this talent show format for years; The X Factor is the result of everything he’s learned from earlier formats.

So X Factor NZ is getting it straight: if you win the X Factor, you won’t end up like Michael Murphy, working in road gang, wearing a high-viz vest.

But let’s take a closer look at their hall of fame. Yes, Reece Mastin won his year in Australian X Factor, but One Direction only came third in the UK X Factor. Chris Rene also came third on the US X Factor, but has only enjoyed major chart success in New Zealand (weird, huh?) Guy Sebastian wasn’t even an X Factor contestant – he won the first series of Australian Idol (so ’00s) and was only on the X Factor as a judge. Ditto for Stan Walker – he won the final series of Australian Idol but is on the X Factor NZ as a judge.

For every one of these high-profile success stories, there are the winners who don’t do so well – like Matt Cardle, Random, Leon Jackson, Altiyan Childs and ol’ misery guts Steve Brookstein.

Then there are the ones who don’t win the X Factor still but manage to forge a decent showbiz career from (or in spite of) their X Factor experience, like Olly Murs, Cher Lloyd or my beloved Jedward. And I’m keeping an eye on the extravagant Rylan from the latest UK series.

That’s what makes a series of X Factor work – it’s not just the brilliant singers who deliver every week, it’s also the battlers and the weirdos, the ones who can’t cruise through on talent alone. And that’s why they call it the X Factor.

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